Every Door Direct Mail, abbreviated to EDDM, is a program by the U.S. Postal Service (USPS) that markets businesses to every door of the neighborhood without using a mailing list. Using this program, businesses can easily reach their target customers in a specific area without going over their budget as the service comes at a reduced postal rate. The program distributes printed ad material to every home along the selected routes, and although there are EDDM postcard size requirements, businesses can experience many benefits of using Every Door Direct Mail routes. How does EDDM work and what are its features? Here’s what you need to know about this effective direct mail marketing strategy.
- Every Door Direct Marketing
- Every Door Direct Mail Retail
- Every Door Direct Mail Size
- Every Day Direct Mail Usps
- What is Every Door Direct Mail? Today, the United States Postal Service has a gift for the small business owner. It's called 'Every Door Direct Mail!' With an EDDM campaign, the Post Office has made it easy and more affordable for you to reach potential customers. For approximately one third of the cost of a first class stamp per piece, we can.
- Every Door Direct Mail (EDDM) is a service offered by the U.S. Postal Service which allows you to mail a postcard to every single house on a mail carrier’s route. No need for a mailing list or permit. Mail your entire neighborhood for as low as 44¢ ea. Extra large 6.5' x.
- Every Door Direct Mail®, Facebook Ads, and More. Our do-it-yourself marketing platform makes it easy to grow your business with just a few clicks. Official USPS® affiliate; No paperwork or Post Office drop offs; Add digital marketing with a click.
Every Door Direct Mail™ is a great way for start-up or established businesses to find new customers. Tired of getting lost in cluttered newspaper advertising, shared mailing programs or freestanding inserts? Try Every Door Direct Mail ™ (EDDM). Offered by the U.S. Postal Service®, EDDM is a concentrated mail drop in an area you specify - a. Welcome to Door Direct Marketing Your Specialists in Bringing Your Business to Every Door. Door Direct Marketing operates along Colorado's Front Range, serving Colorado Springs, Pueblo, and surrounding areas with high quality marketing efforts, straight to your customers' front doors. In home improvement sales and other services, we'll do the.
How Does EDDM Work?
Every Door Direct Mail works by allowing businesses to focus on their print marketing and content while the postal service handles distribution. Instead of spending time researching every address or prospect, you can save time and money to focus on your marketing campaign, customer service, and sales. The USPS provides businesses with competitive rates for Every Door Direct Mail printing, so the return on investment (ROI) is good. Small to medium-sized businesses in the area can reach customers in specific areas related to their business by using the mail delivery route information supplied through this program instead of specific addresses printed on each EDDM postcard to distribute. Companies like auto repair shops, carpet cleaners, landscapers, chiropractors, salons, and spas benefit from Every Door Direct Mail advertising.
Features of Every Door Direct Mail
The following list briefly explains some of the features of EDDM. Here are some ways this program works to build your business and gain you leads:
- Target customers: You can saturate neighborhoods with your ads, and your mailing goes straight into the hands of prospects.
- Get more bang for your buck: Through EDDM you can include coupons, event calendars, menus, store maps, and more in order to bring customers to your door.
- Flexibility: EDDM offers a range of sizes, which makes it ideal for any types of content, from a short sales announcement to a detailed product story.
- Options: You can choose from a variety of formats such as calendars, maps, or other promotional materials.
5 Benefits of Every Door Direct Mail
Local Area Marketing
For EDDM, there is no mailing list required, which saves money. Often, businesses would have to purchase a mailing list with addresses and contact information to neighborhood homes. However, EDDM operates by the mail carrier who takes the message to every household along a specific route without the need for their individual addresses. You can focus on getting your ad out to the entire community and into the hands of consumers more efficiently. Simply identify the carrier routes, control the dropping date, and the postal service will do the delivery.
No Postal Limits
Mailings within a specific quantity (typically 200–5,000) will not require additional purchasing of a postal permit. The postal service will give a certain EDDM permit that clients can add to their mailer pieces. This permit makes sure that the postcards are not mailed together along with the mass mailings and produces huge savings in time and cost for businesses.
Direct mail marketing such as EDDM has the ability to give discounts directly to customers. This helps retain customers and bring in customers who have not purchased in a while. Shoe stores and skincare product lines often use this method—the coupons provide incentives for customers to visit your store again to redeem their code, and it encourages them to purchase items they might not otherwise considered they need. You can make this need rise in them as you explain the product’s benefits and appeal in your EDDM ad.
EDDM is one of the most cost-effective methods to advertise for small businesses. Today’s software allows companies to design their own colorful, eye-catching brochure or postcard and have it printed at an affordable price. Then, companies can send out batches at low postage rates to track how successful the campaign is and make adjustments to the quantity as necessary. Also, by staying local, businesses can cut down further on costs as they no longer have to send mail to long distances.
Easy to Target/Set Up
One of the best benefits of EDDM is that is can be highly targeted. Since these campaigns are geographically focused and are backed by a purchasing history of customers, it can be directed to customers who are most likely to act on the marketing. Additionally, it only takes a few steps to put together. Simply print your postcards or brochures, band them into bundles with a facing slip, and deliver them to the postal service with your payment. The USPS will handle the rest.
Contact Macromark Inc. for Every Door Direct Mail Printing
If you’re looking for guidance as you move forward into your Every Day Direct Mail campaign, there are companies that can help you create and print your postcards and brochures. Macromark has over 30 years of experience in direct mail marketing and can find effective solutions to grow your business. Our experts have informed many clients of the benefits of direct mail marketing. Whether you’re looking to target consumers or businesses through your direct mail marketing campaign, subscription box service, or EDDM, Macromark can provide everything you need and more. Our services also include print media, direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845) 230-6300. We are dedicated to educating and supporting our clients’ decisions through the process of gaining leads for their businesses.The following two tabs change content below.
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EDDM (Every Door Direct Mail)
THE MOST AFFORDABLE WAY TO LET PEOPLE KNOW WHO YOU ARE
AND WHAT YOU DO.
Step 1: Tailor your message
Every Door Direct Marketing
Deliver the right message,right to your customer's front door.
You can use direct mail to introduce yourself to customers, announce special events or sales, promote new items.. whatever you think might draw prospects to your business. Here are just a few of the ways direct mail can work for you:
Real Estate farming
Announcing grand openings or store expansions
Introduce new products, services or menu items
Promote special sales or limited time offers
Provide coupons and neighborhood-only deals
Step 2: Choose your target
Select your customers by their mail routes, neighborhoods and zip codes.
With our free online mapping tool, you can target potential customers by specific mail routes. It's easier than ever to get your advertising message in the right hands.
You can mail only to the routes surrounding your business or focus on the routes where potential new customers live. You can even use the mapping tool to see demographics for each route, which is based on the past U.S. Census data.
Best of all, the mapping tool is so easy to use. Try it for yourself and you can see how you can build a route list with just a few clicks at usps.com/eddm.
The journey pdf free download. Step 3: Create your mailpiece
cool ideas marketing is your local direct mail expert.
Here are the key steps you will need to take:
Choose your size
How much do you want to show and say? Available formats range from small to large postcards. For weight and dimensional standards, please see the chart below.
We Design Your Mail
We use high-resolution images that showcase your products or services in the best possible light. Be sure your wording is clear and as concise as possible, especially if you're including a coupon or a special offer.
Format for Printing
We make sure the address label and postage indicia are placed in the right locations.
cool ideas marketing can take care of the entire process for you. We can help advise you on the best, most memorable approach for your business and design, print and deliver your mailpiece to the Post Office.
Step 4: Prep for delivery
Every Door Direct Mail Retail
We prepare your mailing and deliver it to the post office with no additional charges. If the routes you selected are outside of the Grand Strand Area, we can ship them to any post office in the US for an additional shipping fee.
Every Door Direct Mail Size
How much is this going to cost me?
Every Day Direct Mail Usps
Here is an example of our most popular EDDM postcard sizes and prices. Our postcards are printed on high quality thick 16pt dull cover with a matte finish. We also offer a free super high gloss UV coating on both sides to give your mailing campaign a professional look. These postcards are printed in full color on both sides. As you can see from the prices below, we can print and mail postcards cheaper the cost of a first class stamp. This EDDM program is also much cheaper than any other form of bulk mail by twice as much. With EDDM you have no mailing list to buy, no addressing and no list processing fees. This saves you money and allows you to mail twice as many postcards. We print, prep and deliver your cards to the post office so you can concentrate on running your business.
SECRET TO SUCCESSFUL MARKETING:
It is no secret why marking works for some people and not others. 9 out of 10 times, the reason direct mail fails is because people do not stick to a 'consistent' plan. That one person that is successful on their first mailing has most likely gotten lucky and so they continued to mail each month. The people that are 'consistent' will increase their exposure in turn, increasing the chance that they will be top of mind when a need presents itself. For example, if a real estate agent mails 10,000 postcards all at one time, they might get lucky. The agent that mails 1000 cards over a 10 month period to the same 1000 people will have a much better chance of doing business with this group. There are a lot of studies and whitepapers to prove the results but it doesn't take a rocket scientist to figure out all marketing works if done 'consistently'. EDDM is a great item to add to your marketing plan because it is easy to be 'consistent' and very affordable. We can show you how some of our clients are using EDDM successfully and come up with a 'consistent' marketing plan for you. Keep this in mind.. if it were as easy as one TV commercial, one mailing, one radio commercial then everyone would be successful. The businesses that have a consistent marketing plan will always win in the long run.